Flywheel Sports — Branding & Marketing
#SAYNEVER BRAND CAMPAIGN
In 2018, Flywheel Sports evolved into an omnichannel fitness brand with a full suite of fitness offerings, both in-studio and at home. To demonstrate this progression, we launched the “Say Never” campaign, a play on our brand heritage tagline “Never Coast”. The campaign highlighted how Flywheel “says never” and how it empowers our riders and pulsers to do the same, on the bike and beyond.
FLY AT HOME BIKE - 3D RENDERING
The Fly At Home Bike brings the Flywheel class experience to the comfort of home. In marketing the bike, we realized that most prospective consumers did not live near showrooms. As a result we needed a digital tool to communicate the product benefits virtually.
STUDIO REFRESH
Flywheel studios in major markets were given a branding facelift, Flywheel launched a Malin & Goetz Partnership, and the Denver Flywheel studio opened. The Denver studio was complete with the first “Lab”, a room specifically for one of the new off-bike classes, FlyFIT. A graphic spelling out “Earn It” in the mirror was created to make the room unique and inspiring.
