Peds

Peds Socks - Rebranding & Campaign Launch

COMFORT TO BE YOU BRAND CAMPAIGN

In 2022, Peds redefined themselves and looked to the creative team at bread & Butter to help them tell the story of their brand evolution to the world. We brought the vision to life, redefining their “feminine aesthetic” to no longer be pink and delicate, but rather a spectrum of colors that represents the modern woman and who she is - bold, proud, powerful, and unapologetically comfortable in her own shoes (or socks). We reimagined the logo to incorporate the shape of a signature low-cut Peds toe shape and equipped the brand with clever extensions such as ‘xoxo’ made from the toe crescent & a heart that can be used to express the way Peds keeps their customer’s comfort top of mind.

THE PEDS WOMAN

The Peds woman is bold and powerful, never holding back, or hiding anything (besides maybe her no-show socks). She is often on the move and should be captured in her element. Backgrounds with a little grit & texture are a bonus - i.e. streets, cement, etc.When possible, colors from the Peds color palette should be incorporated into her wardrobe or the surroundings, to create brand cohesion.

Agency \\ bread & Butter
Art Director & Designer \\ Kitty Mitchell
Video Production \\ Jon Meharg